Privacy policy

Last updated: August 20, 2026

1. Introduction

This Privacy Policy describes how Rokoko Electronics ApS and its subsidiaries (collectively, "Rokoko," "we," "us," or "our") collect, use, disclose, and protect your personal information when you visit our websites and online stores, purchase our products, use our services, or otherwise interact with us.

This Privacy Policy applies to all Rokoko online stores (including us.store.rokoko.com, eu.store.rokoko.com, and all regional store variants). It is designed to comply with applicable privacy and data protection laws worldwide, including the EU General Data Protection Regulation ("GDPR"), the UK General Data Protection Regulation ("UK GDPR"), the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), the Virginia Consumer Data Protection Act ("VCDPA"), the Colorado Privacy Act ("CPA"), the Connecticut Data Privacy Act ("CTDPA"), and other applicable national and state privacy laws.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using our websites, stores, or services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your information as described herein. If you do not agree, please discontinue use of our websites, stores, and services.

Our stores sell motion capture hardware and software products, including Rokoko Studio. If you purchase software and subsequently use Rokoko Studio or other Rokoko services, your use of those services is additionally governed by the service-specific privacy practices described at https://www.rokoko.com/privacy-policy

2. Data controller

The data controller responsible for your personal information depends on where you make your purchase or interact with our services:

For customers of our U.S. store (us.store.rokoko.com): Rokoko Electronics Inc., Mailbox #64, 166 Geary St., 15th Fl., San Francisco, CA 94108, United States.

For all other customers (eu.store.rokoko.com and store.rokoko.com): Rokoko Electronics ApS, Sankt Gertruds Stræde 10, 1129 Copenhagen, Denmark.

If you are unsure which entity is your data controller, or if you interact with multiple Rokoko stores, please contact us at hi@rokoko.com and we will direct your inquiry to the appropriate entity.

3. Information we collect

3.1 Information you provide to us

When you interact with our stores or services, you may provide us with the following personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address
Financial information including payment card details, transaction details, and form of payment (processed securely by our payment providers; we do not store your full credit card number)
Account information including your username, password, security questions, preferences, and settings
Transaction information including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your past transactions
Communications with us including information you provide in customer support inquiries, emails, messages, surveys, or other communications
Email marketing preferences (voluntary opt-in only)
Date of birth and age
Business or company name and company identification number
Demographic information such as post code, preferences, and interests

3.2 Information collected automatically

When you visit our stores or use our services, we automatically collect certain information through cookies and similar technologies:

Device information (browser type, operating system, device model, device or mobile IDs)
IP address and approximate geographic location
Pages viewed, links clicked, time spent on pages, and browsing behavior
Referring website or source that directed you to our store
Shopping cart and checkout activity
How and when you interact with or navigate our services

3.3 Information from third-party services

We may receive information about you from third-party services and partners, including:

Shopify (our e-commerce platform): order processing, store analytics, and enhanced features
Stripe: Payment processing and data
Klarna: Installment payment processing in Europe
ShopPay: Installment payment processing in the USA
Okendo: Product reviews
Google Analytics (GA4): website traffic and usage analytics
HubSpot: email marketing and customer relationship management
Meta (Facebook/Instagram): advertising conversion data
Google Ads: advertising conversion data
Other service providers and partners as described in this policy

4. How we use your information

Depending on how you interact with us and which services you use, we may use your personal information for the following purposes:

Provide, tailor, and improve our services: To process your orders and payments, fulfill and ship orders, manage your account, remember your preferences, facilitate returns and exchanges, enable product reviews, create a customized shopping experience, and continuously improve our stores and products.

Marketing and advertising: To send marketing and promotional communications by email (only if you have voluntarily opted in; you may unsubscribe at any time), and to show you personalized advertisements for our products on third-party platforms based on your browsing and purchase activity. We do not use SMS or text message marketing.

Security and fraud prevention: To authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.

Communicating with you: To provide customer support, respond to your inquiries, send transactional emails (order confirmations, shipping updates, receipts), and maintain our business relationship with you.

Analytics and improvement: To analyze website traffic and user behavior to improve our stores, products, and user experience (via Google Analytics and similar tools).

Legal compliance: To comply with applicable law, respond to valid legal processes (including requests from law enforcement or government agencies), investigate or participate in litigation, and enforce or investigate potential violations of our terms or policies.

5. Legal bases for processing

This section applies if you are located in the European Economic Area (EEA), the United Kingdom (UK), or any other jurisdiction that requires a legal basis for processing personal information. We process your personal information only where we have a valid legal basis to do so:

Performance of a contract: To provide the services you request, process your orders and payments, manage your account, and arrange shipping, returns, and exchanges.
Consent: For sending marketing and advertising communications, and for the use of non-essential cookies and similar technologies. You may withdraw your consent at any time (see Sections 6 and 10 below).
Legitimate interests: To secure our services, prevent fraud and misuse, understand how our services are used, improve and develop our services, and communicate with you about your account or orders — provided these interests are not overridden by your rights and freedoms.
Legal obligation: To meet our legal, tax, accounting, and regulatory requirements and to respond to valid legal processes.

Where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

For users in the United States, we process your personal information as described in Section 4 (How We Use Your Information) and disclose it as described in Section 7 (How We Share Your Information). For additional U.S.-specific rights, see Section 10.

6. Cookies and tracking technologies

We and our service providers and partners use cookies, pixels, and similar technologies to operate and secure our services, remember your preferences, understand how our services are used, and — where permitted — to support analytics and personalized advertising.

6.1 Types of cookies we use

Essential cookies: Required for basic store functionality such as shopping cart, checkout, and account authentication. These cannot be disabled.

Analytics cookies: We use Google Analytics (GA4) to understand how visitors interact with our stores. Google Analytics uses cookies to collect pseudonymous usage data such as pages visited, session duration, and traffic sources.

Marketing and advertising cookies: Used by HubSpot, Meta (Facebook Pixel), and Google Ads to track campaign engagement, measure ad conversions, and show you personalized advertisements on third-party platforms based on your browsing activity and purchase behavior.

Shopify cookies: Shopify places cookies to manage your session, shopping cart, and preferences.

6.2 Cookie consent

We use a cookie banner to let you choose which non-essential cookies and similar technologies we use. You can accept or decline, and change your choice at any time using the "Manage preferences" option in the banner.

7. How we share your information

We do not sell your personal information. However, under certain U.S. state privacy laws (including the CCPA/CPRA), some of our data-sharing activities with advertising partners may be considered "sharing" or "selling." See Section 10 for your opt-out rights.

We may disclose your personal information to third parties in the following circumstances:

Service providers: We share information with trusted partners who assist us in operating our stores and fulfilling orders, including:

Shopify: e-commerce platform, payment processing (Shopify Payments, ShopPay Installments)
Stripe: Payment processing and data
Klarna: Installment payment processing in Europe
ShopPay: Installment payment processing in the USA
Link Logistics LLC: our warehouse and shipping fulfillment partner in the US and worldwide
Google (Google Analytics / GA4): website analytics
HubSpot: email marketing platform
Okendo: Product reviews
Regional warehouse and logistics partners for non-U.S. fulfillment

Marketing and advertising partners: We share certain information with marketing and advertising partners to show you personalized advertisements for our products on third-party platforms, including based on items you have previously viewed, added to your cart, or purchased. These partners include:

Meta (Facebook/Instagram): advertising, retargeting, and conversion tracking via the Meta Pixel
Google Ads: advertising, retargeting, and conversion tracking

Our marketing and advertising partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have a right to opt out of this type of data sharing (see Sections 10).

Legal compliance: We may disclose your information if required by law, regulation, legal process, or governmental request (including to respond to subpoenas, search warrants, and similar requests), or to protect our rights, privacy, safety, or property. Where possible and appropriate, we will notify you of this type of disclosure.

Business transfers: In connection with a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity.

Anonymized and aggregated data: We may compile statistics about the use of our stores, including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymized and will not include any personally identifying information. We may share such aggregated data with third parties such as prospective investors, affiliates, partners, and advertisers.

With your consent: We may share your personal information with other third parties when we have your explicit consent to do so.

7.1 Relationship with Shopify

Our stores are hosted by Shopify, which collects and processes personal information about your access to and use of our stores in order to provide and improve its services. Information you submit will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our stores, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our stores, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. You may also exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

8. Data retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, maintain your account, provide customer support, comply with legal obligations, resolve disputes, and enforce our agreements. We retain personal information for no longer than is necessary for the purposes for which it was collected.

If you request deletion of your personal information, we will process your request in accordance with applicable law, though we may retain certain information as required for legal, tax, or compliance purposes.

9. Data security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our stores use SSL/TLS encryption to secure data transmitted between your browser and our servers. Payment information is processed securely through our payment providers and is never stored on our servers.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

10. Your privacy rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

10.1 Rights available to all users

Right to Access / Know: Request access to the personal information we hold about you, including the categories and specific pieces of information collected.
Right to Delete: Request deletion of personal information we maintain about you, subject to certain legal exceptions.
Right to Correct: Request correction of inaccurate personal information we maintain about you.
Right of Portability: Request a copy of your personal information in a portable, readily usable format so that you can transfer it to another entity. You may also obtain and reuse your personal data for your own purposes across different accounts.
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Right to Object or Restrict Processing: You may have the right to object to or request that we restrict certain processing of your personal information.
Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails such as order confirmations and shipping updates.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

10.2 Additional rights for U.S. residents

If you are a resident of the United States, the following additional rights and disclosures apply:

Right to Opt-Out of Sale or Sharing

We share certain personal information — such as device identifiers, cookie identifiers and browsing activity — with advertising partners so they can show you Rokoko ads on other websites and platforms. Under the CCPA/CPRA and comparable laws in Colorado, Connecticut, Virginia and other states, this may be considered a "sale" or "sharing" of personal information, even though no money changes hands.

You can opt out at any time:

https://us.store.rokoko.com/pages/data-sharing-opt-out — takes effect immediately. You do not need an account, and we do not need to verify your identity.
Email us at hi@rokoko.com with the subject "Opt-out of sale or sharing" if you would prefer we process your request manually, or if you want your choice applied to your customer account and past orders rather than a single browser.

An opt-out made through the link above applies to the browser and device you are using. If you use more than one browser or device, or clear your cookies, you will need to opt out again on each. To apply your choice across your account, use the email method.

Global Privacy Control. If your browser or extension sends a Global Privacy Control (GPC) signal, we treat it as a valid request to opt out of the sale or sharing of your personal information, and you do not need to take any further action.

Authorized agents. You may designate an authorized agent to submit an opt-out request on your behalf. We may ask the agent for proof of authorization and may ask you to confirm the agent's authority directly.

No discrimination. Opting out will not affect your access to our stores, the prices you pay, the products available to you, or the service you receive.

CCPA/CPRA Disclosures (California Residents)

If you are a California resident, the CCPA/CPRA provides you with additional rights. In the preceding 12 months, we have collected the following categories of personal information:

Identifiers (name, email, address, IP address)
Commercial information (purchase history, products purchased including size)
Internet or electronic network activity (browsing history, interactions with our stores)
Geolocation data (approximate location derived from IP address)
Financial information (payment details, transaction information)

We share certain categories of personal information — specifically identifiers and internet or electronic network activity — with advertising partners including Meta and Google for cross-context behavioural advertising. Under the CCPA/CPRA this constitutes "sharing", and may constitute a "sale". You may opt out at any time using the https://us.store.rokoko.com/pages/data-sharing-opt-out link, which is also available in the footer on our US store.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA/CPRA, and therefore do not offer a separate right to limit its use.

Virginia, Colorado, Connecticut, and Other State Residents

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other states with comprehensive privacy laws may have similar rights to access, delete, correct, and opt out of certain data processing activities. If we deny your request, you may have the right to appeal. To appeal, please contact us at hi@rokoko.com with the subject line "Privacy Rights Appeal."

10.3 Additional rights for EEA, UK, and Swiss residents

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following additional rights under the GDPR and UK GDPR:

Right to lodge a complaint: You have the right to lodge a complaint with your local data protection authority. As Rokoko Electronics ApS is established in Denmark, EEA customers may also contact the Danish Data Protection Agency (Datatilsynet).
Right to restrict processing: You may request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the data or object to our processing.
Right to object to legitimate interests processing: Where we process your data based on legitimate interests, you may object to such processing and we will cease processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

For information about how we transfer your data internationally, including safeguards such as Standard Contractual Clauses, see Section 12 (International Data Transfers).

10.4 How to exercise your rights

To submit a privacy rights request, please contact us at:

Email: hi@rokoko.com

We will verify your identity before processing your request. We will respond to your request within the timeframe required by applicable law (45 days under CCPA; one month under GDPR, extendable by two further months where necessary). If we need additional time, we will notify you of the extension and the reason.

In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your privacy rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

11. Children’s privacy

Our stores and services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of 13 (in the United States) or under the applicable digital consent age in your jurisdiction (between 13 and 16 in the EEA, depending on country). Our products (motion capture hardware and software) are designed for professional and adult use.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

12. International data transfers

Rokoko operates globally, and your personal information may be transferred to, stored, and processed in countries other than where you reside. In particular, data may be transferred between the United States and Denmark/the European Economic Area, depending on which Rokoko entity and services you interact with.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs), or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Where we transfer personal information internationally, we put safeguards in place to ensure your information remains protected in accordance with applicable data protection standards. By using our stores and services, you acknowledge that your information may be transferred internationally as described in this section.

13. Opt-out preference signals

Global Privacy Control (GPC). Some browsers and browser extensions transmit a Global Privacy Control signal indicating that you wish to opt out of the sale or sharing of your personal information. We treat a GPC signal received on our stores as a valid opt-out request for that browser and device, as required by the CCPA/CPRA and comparable laws in Colorado and Connecticut.

Do Not Track (DNT). Some browsers transmit a "Do Not Track" signal. Because there is no industry-standard interpretation of DNT, we do not currently respond to it. We will update this policy if a standard is adopted.

14. Third-party links

Our stores and services may contain links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users without limitation as to its use. Our inclusion of such links does not imply endorsement of the content on such platforms or of their operators.

15. Changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices, technology, legal requirements, or other operational or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page and provide notice as required by applicable law. Your continued use of our stores and services after any changes constitutes your acceptance of the updated Privacy Policy.

16. Contact us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or our data practices, please contact us:

Email for all privacy inquiries: hi@rokoko.com